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Speaking with one voice amplifies our message and ensures that our vision, mission and goals resonate clearly and powerfully. Promoting our brand with unity, clarity and consistency helps everyone associate WSU with credibility and quality. Use these best practices, templates, tools and guidelines to incorporate the brand into your materials.

Shared commitment to consistency

¥’s brand identity is built on consistency – consistent quality in our teaching and research, consistent relationships with the community we serve and consistent use of words and images. These visual brand standards are intended to help us all achieve consistency in our communication.

Library plaza

Brand resources


Use these resources to help build a consistent WSU brand.

WSU logos
Download the WSU institutional logo and naming units that unify our various colleges, departments and organizations.
Brand colors and fonts
Palettes and typography for print and web
Templates mock up
Get your project started with our downloadable templates
Guides and manuals
Learn about our voice and tone across multiple platforms.